Data Park is the renowned and respected platform expertise in the completion of your entire database; under a single roof, online and direct advertising requires the whole. We are expert in providing popular and affordable products and databases creatively to various companies of different sizes.
The reporting system for Datapark offers graphical insight into KPIs. With just a few clicks, you can sample, analyze, compare and evaluate results. Nowadays several advertising companies are offering Datapark marketing services; Here are some of the features:
- Create documents in a few steps with quick drag and drop. In a single view, you can collect data from any of your business processes. For example, cross-reference marketing and player gaming information to see relationships created between marketing campaigns and net income to get marketing conversion rates spent on website traffic, player registration, deposits, gaming income, and profit.
- Web-based (works on both PC so Mac) and you can access it easily from anywhere and have information about when and where you need it.
- Different departments can use Datapark to display data related only to their position (you can limit user group access to information).
- Build Datapark alerts and submit email notifications to track important KPIs for you if numbers go beyond your specified thresholds.
- Schedule and receive notifications from Datapark and email them.
- Document feeds are created and data is sent to external systems.
- Tap on the dashboards to add relevant or favorite reports and get a useful overview at a glance.
We are actively working to add new features based on user reviews to Datapark. You can also customize the Datapark model to suit user needs or branding.
If you have a business problem and information that can fix it, we’re here to use our expertise to help you gain insights that can be implemented.
Data Science Consulting
You have info, we’re helping you gain insights that can be implemented. To deliver an effective data project across a wide range of industries, we apply CRISP-DM methodology
New, immersive data visualization and visual storytelling to share data insights
Data Science Applications
Safe, versatile and scalable cloud-based RESTful APIs, dashboards and custom web-based reporting applications.
Advertising on the server is not new. Today’s advertisers are more interested in data than ever before and are more experienced in using it. And most would believe that the essence of all modern marketing campaigns is data analysis.
The quantity of information generated by customers is exponentially increasing. Nevertheless, the analytical opportunities available through data collection have also increased, with marketing automation tools that allow marketing teams to apply this knowledge in many different ways.
What are the advantages of taking control of your customer data for companies that do not have a concentrated marketing strategy for databases – and the benefits for our customers? The five main reasons for buying Datapark Marketing Services are:
1. Make your marketing communications more targeted
With an accurate, clean and centralized record of each customer in (formed by a Single Customer View marketing database), marketers can create precise customer segments using offline and online data. This segmentation can be performed based on basic demographics such as age, gender, geographic location, and purchase history. Or, you could also cluster groups of customers using RFV analysis, scoring, and behaviors from online interactions across your web, email and social media channels.
2. Improve the efficiency of your marketing
Segmenting customers is not only good for ensuring that the correct person receives the most appropriate message. It is also far more cost-effective than a ‘one message fits all’ approach to direct marketing. Finely targeted marketing is more efficient, particularly when sending emails and mailshots, as you are not wasting money sending catalogs or communications to those who are unlikely to respond.
3. Develop better relationships and customer loyalty
Analyzing your marketing database will help you identify your most loyal and most profitable customers. This means you can single them out for treatment that demonstrates your appreciation of them. For example, shaping loyalty programs that reward their behavior, to build deeper relationships and encourage first-time buyers to become repeat customers.
For consumers and clients, the effective use of database marketing will also benefit them, because:
4. The customer experience is personalized
It is widely agreed that customers value and engage more with brands that can offer them a more personal shopping journey. Using data for personalization means you can send communications that meet their interests, as well as customize their online experience. For example, analyzing their browsing data to change website pages so that they feature products, services and messaging more suited to them.
5. Customers receive an improved service
Database marketing helps you understand what customers need, and respond with engagements that meet these needs. A more customer-centric approach means better customer service, which prioritizes what they want over dictating a standard marketing message. Moreover, as your customer database can collect and store data that tracks their buying behavior, as well as their post-purchase feedback and product reviews, marketers can revise future messaging appropriately.
Our Results
- Reduced costs of affiliate marketing
- Reduced customer churn rate
- Increased average customer acquisition rate
- Increased average monthly gross revenue